Impact of competitive capabilities empowered by community-based tourism projects on tourism businesses success in rural tourism destinations

This paper endeavors to reveal the impact of competitive capabilities which were promoted by Community Based Tourism (CBT) empowerment projects on success rural tourism businesses and also key effect business success. The positivism approach was applied a 250 sample micro small-scale entrepreneurs (MSSTEs) from destinations Panama Arugam Bay in Ampara district Kanneliya, Vihrahena, Mederipitiya, Godahena Galle Matara districts who empowered CBT namely, International Labour Organization Ruhunu Bureau selected using random number generator with list MSSTEs two projects. A structured questionnaire used collecting data five hypotheses formulated tested whether any significant creates capability affects mostly creating variance Results obtained mainly through correlation multiple regression analysis. Findings revealed that efforts affect significantly MSSTES. Among constructs capabilities, capacity enhancement, community collaboration cohesiveness, know-how management are only predictors Facilitating network building sustainability practices not good predictors. Though reported as insignificant, positive but weak exists between these variables. relationship implies can be further enhanced promoting concentration need given policy planners practitioners inappropriate assistance for among destinations.